Post by adito on Apr 29, 2024 22:04:20 GMT -8
We are about to pass the middle of December and this means that we are ever closer to Christmas. For those who have a business to run, this is one of the best times of the year because it is potentially very profitable, since people are generally very inclined to make purchases. Although a good portion of consumers have moved in advance in search of gifts, also taking advantage of the Black Friday discounts, there are always "latecomers" , those at the last minute, who - precisely because they don't have enough time available - feel the need to complete their purchases quickly. Consequently, the tools used to contact these users must also allow them to take immediate action.
And immediacy is precisely the chara Germany WhatsApp Number List cteristic of a channel like SMS Marketing , which - contrary to what one might think - is still a very powerful means of communication, with a high level of engagement and an average opening rate of over 90%. % . This alone would be an excellent reason to start a campaign of this type, but there is more: the costs for using SMS are very low and there is the possibility of both personalizing the message and accurately targeting the audience. own audience. Having made these necessary premises, let's move on to the main topic of this article: how to encourage last-minute undecided people to make a purchase with SMS campaigns? In the following lines we want to suggest 5 steps in particular to follow to ensure that your contacts choose your products for their pre-Christmas purchases. 1. Select the target The first thing to do every time you plan a marketing campaign is to select the target, i.e. the recipients of the messages. Naturally, in the case of SMS it is essential to have the telephone numbers of all contacts * .
Therefore, make sure you have user lists that also include this data; another useful information is that of the name, because this will allow you to personalize the message for each person, as we will see in the next point. Depending on your offer, you can select one or more types of contacts. For example, if you want to offer special discounts for your most loyal customers or for another specific category of users, you can create separate lists so that the corresponding message is sent to each of these. * If you don't have phone numbers, know that there are several techniques to get users to leave you their contact details. We told you about it at the bottom of this article, under the heading "How to acquire new mobile phone numbers" . 2. Create the message Once you have decided who your target will be, you can move on to the practical part, that of creating the message.
And immediacy is precisely the chara Germany WhatsApp Number List cteristic of a channel like SMS Marketing , which - contrary to what one might think - is still a very powerful means of communication, with a high level of engagement and an average opening rate of over 90%. % . This alone would be an excellent reason to start a campaign of this type, but there is more: the costs for using SMS are very low and there is the possibility of both personalizing the message and accurately targeting the audience. own audience. Having made these necessary premises, let's move on to the main topic of this article: how to encourage last-minute undecided people to make a purchase with SMS campaigns? In the following lines we want to suggest 5 steps in particular to follow to ensure that your contacts choose your products for their pre-Christmas purchases. 1. Select the target The first thing to do every time you plan a marketing campaign is to select the target, i.e. the recipients of the messages. Naturally, in the case of SMS it is essential to have the telephone numbers of all contacts * .
Therefore, make sure you have user lists that also include this data; another useful information is that of the name, because this will allow you to personalize the message for each person, as we will see in the next point. Depending on your offer, you can select one or more types of contacts. For example, if you want to offer special discounts for your most loyal customers or for another specific category of users, you can create separate lists so that the corresponding message is sent to each of these. * If you don't have phone numbers, know that there are several techniques to get users to leave you their contact details. We told you about it at the bottom of this article, under the heading "How to acquire new mobile phone numbers" . 2. Create the message Once you have decided who your target will be, you can move on to the practical part, that of creating the message.