Post by account_disabled on Dec 30, 2023 1:55:51 GMT -8
If 2020 was, for many companies and professionals, the year to urgently address digital transformation and be able to continue functioning despite the arrival of the pandemic, everything seems to indicate that 2021 will be the year of digital consolidation for a large part. of the Spanish business fabric. Long-term teleworking, remote communication tools, online work and the integration of technologies such as Machine Learning , Big Data or Artificial Intelligence in work processes are some of the trends that have had the most impact in the professional field in this last year. However, there is still much to do on the path of digital transformation . And to do this, it is essential that companies have specialized professionals who are prepared to successfully face this new environment . What are the digital disciplines that professionals in 2021 should have? The experts of The Valley digital ecosystem shed light on this topic: Digital marketing, a profession in unstoppable growth From knowing how to create a digital marketing strategy to implementing Inbound or Outbound Marketing campaigns, these are some of the skills that companies look for in digital marketing experts.
And it is no surprise that these profiles are becoming more relevant in the company every day, taking into account that investment in digital marketing in Spain grew by approximately 130% between Phone Number List 2014 and 2019 , according to data from Statista. Digital Marketing Manager, Digital Communications Manager, Content Manager, Digital Analyst, SEO Manager or Social Media Manager are some of the most common professionals in this field, which will continue to grow. Everything is in the analytics: it is the present and the future Professions related to data analytics are increasingly in demand. And in a digital environment in which companies have large volumes of information, the key is knowing how to extract the maximum potential of this resource to innovate in the business, make better decisions, or launch initiatives and projects that generate impact. . Among the most prominent professions in this field include: Chief Data Officer (CDO), Data Scientist, Business Data Analyst or Data Manager . All of them, very transversal profiles for all business areas. “ The key in the current environment is synergies and teamwork between the different digital profiles .
For example, the Digital Marketing Manager needs a data specialist so that his campaigns are as effective as possible, and the same thing happens in almost all areas of digital business ,” explains Carlos Gómez, CMO and founding partner at The Valley. . Innovation in the management of organizations and people, the basis of digital transformation A corporate culture based on innovation and agility is an essential aspect for the digital transformation of any company . To do this, we must have experts who know how to take advantage of the potential of technology and digital, collaborative and agile work tools and methodologies in project development. The objective? Promote employees and attract the necessary talent, in addition to managing organizations and people in a flexible, effective and innovative way. Digital Product Management , one more step in product management The management of digital products is also included among the most prominent digital disciplines. The figure of Product Manager, Product Growth Hacker, Product Designer or UX experts are increasingly relevant within the strategy of companies to innovate, improve and grow their products and services.
And it is no surprise that these profiles are becoming more relevant in the company every day, taking into account that investment in digital marketing in Spain grew by approximately 130% between Phone Number List 2014 and 2019 , according to data from Statista. Digital Marketing Manager, Digital Communications Manager, Content Manager, Digital Analyst, SEO Manager or Social Media Manager are some of the most common professionals in this field, which will continue to grow. Everything is in the analytics: it is the present and the future Professions related to data analytics are increasingly in demand. And in a digital environment in which companies have large volumes of information, the key is knowing how to extract the maximum potential of this resource to innovate in the business, make better decisions, or launch initiatives and projects that generate impact. . Among the most prominent professions in this field include: Chief Data Officer (CDO), Data Scientist, Business Data Analyst or Data Manager . All of them, very transversal profiles for all business areas. “ The key in the current environment is synergies and teamwork between the different digital profiles .
For example, the Digital Marketing Manager needs a data specialist so that his campaigns are as effective as possible, and the same thing happens in almost all areas of digital business ,” explains Carlos Gómez, CMO and founding partner at The Valley. . Innovation in the management of organizations and people, the basis of digital transformation A corporate culture based on innovation and agility is an essential aspect for the digital transformation of any company . To do this, we must have experts who know how to take advantage of the potential of technology and digital, collaborative and agile work tools and methodologies in project development. The objective? Promote employees and attract the necessary talent, in addition to managing organizations and people in a flexible, effective and innovative way. Digital Product Management , one more step in product management The management of digital products is also included among the most prominent digital disciplines. The figure of Product Manager, Product Growth Hacker, Product Designer or UX experts are increasingly relevant within the strategy of companies to innovate, improve and grow their products and services.